Patroon. Visual identity design and packaging for artisanal dog wear brand celebrating craftsmanship and premium materials.

Artisanal Everything
Product is the hero

Patroon is an artisanal dog wear brand from central Europe. They focus on producing collars, leashes, dog bets, etc. from the highest quality materials available. When they approached us, the brand didn’t exist yet. What existed, was an amazing product that needed a vehicle to tell its story. 

In the segment dominated by “cute” aesthetic, we didn’t see using such aesthetic fitting to what Samuel, the founder, was aiming to achieve. The artisanal quality of his products simply wasn’t matched elsewhere and making them look cute would undermine the artisanal approach. We also saw it as a potential to differentiate from his competitors and instead we created a brand that encapsulates the purity of the product and makes it a hero.

The symbol, a helmet of “a patron” is a recognizable and iconic element that plays well with a bespoke Patroon word mark. Their pointy appearance and simple construction are by design. A simple nod to the artisan quality and precision. We didn’t stop there and added a bright blue color that adds another few points to make the whole package more equitable and memorable.

Client: Patroon
Industry: Lifestyle & Pets
Services: Visual Identity Design, Package Design, Digital

Lasting Value Created:

01. Equitable Brand Assets

All assets creating within the brand identity were carefully considered so they can be unique in the category. First, the approach to bespoke lettering and icon that positions the brand above their competitors as “artisanal” plus using a bright blue as s single brand color adds to the mix of making the brand more memorable.

Bespoke word mark
Bepoke symbol
Bespoke brand pattern
Category-unexpected color treatment

02. Protected IP

Thanks to our initiatives of creating bespoke brand assets, our client was able to register European trademark (EUIPO) for brand pattern, symbol, and logo mark. Ths helps the client to be protected on the market that becomes more saturated as home pets are starting to get more common amongst all age group families.

Trademark registered for:
Word mark
Symbol
Brand Pattern

03. Package Design System

Ready and flexible to stretch across many categories, we created a package design system that’s purely logical and meant for a new brand to enter the market, hence the logo lockup covering the width of the format. This logical segmentation will allow to package any product in the future without too much sweat.

Final packaging for smaller goods
Product packaging (like creams)
Shipping packaging for larger goods

Trademark Registration Pending.
Business Register of the City Court Bratislava III
Section: Sro, File No. 179035/B

Made with Love in Europe