Most scale-up brands own almost none of how they look. Often times, an identity created by a founder held the brand in an MVP stage well. But once the brand starts to get traction, the system (or the lack of thereof), breaks down.
We developed a 3-stage process that sets you up for future success without hedeaches. We audit your brand, keep what works, remove what doesn't and create what isn't there yet. All while being in the room.
01
Entry
Can be purchased separately
Ownership Audit
Setting you up for success
Before we start developing a new brand system, we need to analyse your brand first. We benchmark all of your existing assets against themselves and competition. A result is an orderred list of priorities and opportunities to own your space better.
Services Include:
Competition Analysis
Asset Ownability Benchmark
Opportunity Analysis & Suggestions
02
Core
Brand System
The first brand you truly own
Our ownership audit is the basis for the first brand you truly own. Identity, bespoke mark and type, packaging, photography, storefront. All scoped to what you're graduating into, not to a template.
Services Include:
Brand Strategy
Brand Identity & System Development
Bespoke Wordmarks
Bespoke Typography
Package Design Systems
Art Direction
03
Expand
Continuous Authorship
Ongoing support and collaboration
After we hand you the guidelines we don't leave you hanging. We have the capabilities to either expand the newly built system or produce on-brand photography and video to maintain consistency.
