Taimar Tailors makes suits to measure, sewn in eastern Slovakia and fitted in Bratislava and Prešov. Michal founded it in 2013 and named it for his mother, a seamstress: TAI for tailor, MAR for Marcela. He and two partners still measure and fit every client. They needed a brand they could hand to a printer or an agency without being in the room.

The original look was put together by the founders and carried the brand a long way. Two showrooms and hundreds of suits later, it was being asked to work on labels, linings and phone screens, at sizes it was never drawn for.

The symbol is a goose, after the tailor's goose: the heavy pressing iron the trade named for the bird. A crown turns a craft reference into a house mark, well clear of the scissors and needles the category leans on. Both words are set in capitals so the name stays legible at label size, and a drawn R runs through every version of the logo, down to TAIMAR on its own.